5 companies that won this week November 11 |  CRN

5 companies that won this week November 11 | CRN

Channel News

Rick Whiting

For the week ending November 11, CRN takes a look at the companies that brought their “A” game to the channel, including AMD, Hewlett Packard Enterprise, and Snowflake.


The week ending November 11

Topping this week’s Came to Win list is chipmaker AMD for rolling out its highly anticipated fourth-generation EPYC processors for high-performance computing.

Also on the list are data cloud giant Snowflake for expanding application development opportunities for its growing base of ISV and “Powered by Snowflake” partners; Hewlett-Packard Enterprise for expanding its alliance with VMware to integrate VMware Cloud with the HPE GreenLake pay-as-you-go service; and Okta, developer of identity and access management security technologies, for its plans to launch a revamped partner program in 2023 with expanded resources for partners. And video conferencing provider Zoom Video Communications launched a series of new products and enhancements this week at the company’s Zoomtopia 2022 event.

AMD 4th Generation EPYC Deployment in Genoa ‘Provides Leadership’ for Data Center

AMD officially launched the highly anticipated fourth generation EPYC processors this week for

performance computing (HPC) in the data center, an area long dominated by rival Intel.

New EPYC Genoa processors promise to bring AMD’s highest performance core ever to the data center while increasing power efficiency for mission-critical workloads in cloud, enterprise and HPC needs, according to the society.

“I’m proud to say that the fourth-generation EPYC provides leadership on every dimension,” said AMD President and CEO Lisa Su at the EPYC launch event this week.

Featuring 96 cores, the new processors are based on a 5-nanometer manufacturing process and run on AMD’s latest Zen 4 computing architecture.

Snowflake doubles down on data app development, ISV partners

Data cloud giant Snowflake was applauded this week for its continued focus on expanding its platform’s development capabilities and providing more opportunities for ISVs and other partners to build analytical and power-hungry applications. in data.

This week, Snowflake said its Snowpark developer toolkit for Python is now generally available, and the company unveiled alliances with Anaconda, a provider of Python-related libraries and services, and dbt Labs, a developer of development technologies. transformation engineering and data analysis.

Snowflake also unveiled native support for the open source Streamlit application framework for Python on the Snowflake platform. Snowflake acquired Streamlit in March.

Snowflake also reported significant momentum for its Powered by Snowflake program for ISVs and developer partners. Channel chief Colleen Kapase said the number of partners in the “Powered by Snowflake” initiative has grown six-fold since its launch last year and now numbers around 600.

HPE and VMware Launch Game-Changing “Fully Integrated” GreenLake for VMware

Hewlett Packard Enterprise and VMware take their longstanding alliance to a new level by fully integrating VMware Cloud with the HPE GreenLake pay-as-you-go on-premises cloud service. The new HPE GreenLake for VMware, unveiled this week at the VMware Explore 2022 conference in Barcelona, ​​will be available in the first half of 2023.

As part of the technology alliance, VMware Cloud can be fully integrated with a single consumption and licensing model with HPE GreenLake. This includes VMware Cloud for HPE GreenLake for Private Cloud Enterprise.

The ability to deliver complete private cloud on demand with VMware Cloud and GreenLake should create opportunities for channel partners whose customers are increasingly demanding consumption-based solutions. Partners can take the entire VMware suite and apply it to the pay-as-you-go model with GreenLake.

HPE and VMware have more than 200,000 joint customers, creating a significant market opportunity for the channel.

Okta plans to improve its partner program in 2023

Identity and access management security technology developer Okta is readying an enhanced partner program for launch in 2023, with plans to offer new incentives, rebates and market development funds, upgrade capabilities, and more. activation of partners and other resources and tools.

The planned expanded offerings, outlined to CRN this week by CEO Todd McKinnon and chain chief Bill Hustad, are intended to fuel Okta’s growth in the chain.

Hustad’s plans for the program include a new badge or points system for ascending tiers and the creation of partner advisory groups to get feedback.

Hustad said the company has seen around 10% growth in partner contribution over the past few years. The company now has approximately 1,200 partners worldwide. McKinnon said Okta today offers opportunities for MSPs and systems integrators as well as service-oriented solution providers.

Zoom unveils new and improved products at Zoomtopia 2022

Zoom Video Communications launched a series of new products and enhancements this week at the company’s Zoomtopia 2022 event, looking to build on the momentum the company has enjoyed during the COVID-19 pandemic by as a go-to company for video conferencing. As the new hybrid working model takes hold, businesses today are looking for new ways to collaborate and communicate and Zoom’s announcements have followed this theme.

Zoom Spots, for example, is a new video-enabled persistent space integrated into the Zoom platform that is designed to foster inclusive discussions and keep colleagues connected. The new Zoom Mail and Calendar clients eliminate the need to leave the Zoom platform to access Microsoft Outlook and Google Gmail. And the new Zoom Virtual Agent, a conversational AI and chatbot solution, uses natural language processing and machine learning for contact center applications.

The Zoom One all-in-one communication and collaboration platform features a number of new enhancements and integrations to keep work flowing. And the Zoom Developer Platform offers new features that make it easier to develop and manage apps that work with Zoom.

    Learn more about Rick Whiting

Rick Whiting

Rick Whiting has been with CRN since 2006 and is currently the Special Projects Editor. Whiting manages a number of CRN’s signature annual editorial projects, including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the pace of Big Data for CRN. He can be contacted at rwhiting@thechannelcompany.com.

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