PSAG Technologies Welcomes Biren Chaudhary as Global CEO

Biren Chaudhary, CEO, PSAG Technologies.

For businesses of all sizes, joining the digital revolution can be a daunting prospect. Lack of internal skills and an aversion to change can stifle digital transformation initiatives and threaten an organization’s relevance. PSAG Technologies, a dynamic professional services and IT consulting firm founded in 2016, helps technology and business leaders plan and execute transformation strategies that create opportunity and drive efficiencies.

Although relatively new, PSAG is carving out a tremendous niche for itself by helping companies leverage technologies and innovations from some of the world’s leading suppliers.

The company has deep capabilities in Salesforce CRM and marketing automation technologies, Microsoft Dynamics business applications, and ServiceNow digital workflow products. PSAG also provides an easily configurable integration solution called “Easy integration” which allows customers to integrate any cloud or on-premises application with Salesforce in just four simple steps, with no development effort required.

PSAG provides technical experience and skills in technologies that power the post-pandemic organization – including machine learning, augmented reality and virtual reality, metaverse, mobility, web applications, integration and more Again.

Effectively control costs

PSAG Technologies is aware that most companies must carry out digital transformation projects with constrained budgets and structures its offers to meet this requirement. “We value customers’ money and always maximize their opportunities to control their costs,” says PSAG Founder, Sachin Nagi. “We offer a managed services model with offshore and onshore capabilities and present each client with options around these.

“Clients also have the flexibility to fine-tune the option they choose, based on their project requirements at any given stage. For example, they may decide to switch from a combination of offshore and onshore work to fully offshore work once a project matures, to manage costs.

Working with PSAG gives companies access to proven methodologies and expertise to execute the digital transformation programs they need to thrive in the post-pandemic market.

A unique approach to service delivery

PSAG consultants apply a service delivery approach unique among professional services and consulting firms. Rather than starting conversations with a pitch, they take the time to listen to customers’ business needs, goals, and objectives, as well as their technical challenges. This initial interaction serves as the foundation from which PSAG learns and grows with its customers, understanding their needs and providing tailored technology solutions.

Nagi explains that PSAG has customers in various verticals who were looking for a solution that could improve their sales, marketing, and customer experience journey using the Salesforce ecosystem. They were hampered by technical implementations that included a plethora of integration silos for their channel managers, B2B portals, and mobile apps.

PSAG consultants, working closely with these customers, not only did what was expected, but also increased online booking rates, improved access to data, and increased responsiveness and efficiency.

A new CEO to boost growth

The Melbourne-based company has named Biren Chaudhary as Chairman and CEO to accelerate the growth that has already unfolded in markets such as the US, UK and India.

Chaudhary is well qualified to lead the company’s global business operations – executing its business strategy, fostering a talented team and ensuring operational excellence. A seasoned leader with expertise in strategy and execution, the new CEO is experienced in enabling companies to use innovative technologies to drive growth.

He brings to PSAG his diverse customer-centric skills and his passion for continuous learning and building great teams.

It will draw on the capabilities of a workforce that includes more than 150 certified consultants who help clients around the world to – as Biren puts it – “challenge the future”.

“I am very happy to join the PSAG team,” said Chaudhary. “I believe that PSAG Technologies has an excellent business model and a highly qualified team that allows it to take advantage of the changing technological environment.

Sachin Nagi, the founder of PSAG Technologies, is an enterprise architect and skilled technologist with over two decades of experience helping clients achieve the best business results through their digital transformation.

Sachin truly believes Biren is the right leader for PSAG Technologies. His extensive technology experience and business development skills are expected to help strengthen partnerships, develop strategic alliances and expand international operations.

We are excited about the next leg of PSAG’s journey which will see constant innovation to strengthen our offerings to better meet the needs of our customers and propel us to the next level. We will continue to grow, always keeping an eye on people. Stay tuned!