One-of-a-kind platform helps broadband service providers drive higher average revenue per user, increase sales conversions and improve customer lifetime value
WASHINGTON, November 15, 2022 /PRNewswire/ — Today, Actifai, an AI-powered customer engagement platform for broadband providers, highlighted the significant impact of its flagship product, Engage, delivers to industry. Pioneering customer acquisition solution delivers measurable results for its growing list of customers who have achieved a 12% increase in average revenue per user (ARPU) on new sales, up to 30% conversion improvement , a 22x average return on investment and customer lifetime benefits totaling more than $100 million.
Engage is a web application focused on customer acquisition available within the Actifai platform. Backed by Actifai’s one-of-a-kind AI technology, Engage helps agents drive more effective, higher-value sales by leveraging external demographic, competitive, and behavioral information to learn more about a potential subscriber’s unique experience in real time. This general information, combined with proprietary transactional data from past sales results, enables Actifai’s AI models to recommend a unique optimized offer for each individual customer, increasing the likelihood of offer acceptance. By automating the customer discovery process and connecting individual buyers to their optimized offering, Actifai Engage offers suppliers the first proven AI-powered acquisition solution designed specifically for their industry.
“With an increasing number of choices and an increasingly crowded marketplace, potential subscribers are struggling to find the optimal offering that not only meets — but exceeds — their ever-changing expectations,” said Jeff Vogt, EVP and GM of cable, media and telecommunications at Actifai. “Our state-of-the-art Engage product was developed to improve the customer acquisition experience for sales agents and the subscribers. The technology helps vendors stand out by better understanding customers on an individual level and presenting them with real-time, AI-informed deal recommendations that best suit their needs. And today, the advancements Engage has brought to the market enable suppliers to consistently deliver the right offering to each of their customers. »
The Actifai platform powers tens of thousands of customer engagements per week for a growing customer base, including both high-growth emerging regional operators and some of the North America largest cable and telecommunications service providers. One of the keys to Actifai’s success is its dynamically generated sales logic, which supports recommended offers with relevant focus points in each distinct customer engagement. The platform’s artificial intelligence and machine learning models identify these supporting sales statements to help customers understand why a recommended offer is specifically right for them, providing agents with sales context and trust. they need to drive subscriber acquisition.
Actifai recently partnered with CSG, a global leader in customer engagement, revenue management and payment solutions, to further revolutionize customer acquisition. By integrating Actifai Engage into the CSG Advanced Convergent Platform (ACP), ACP customers can seamlessly deploy the combined solution and enable their agents to sell more effectively with AI-recommended offers. The integrated solution enables operators to provide each customer with the best offer suited to their unique purchasing situation. The use of real-time external data, artificial intelligence and machine learning enables CSG clients to further personalize each customer experience and maximize the value of each engagement. The first supplier pilots are expected before the end of the year.
Since 2019, Actifai has built a reputation for results-driven quality built on genuine customer relationships, an easy-to-use interface, and exceptional customer results. Looking ahead to 2023, the company plans to continue its accelerated growth, onboarding new service provider customers, expanding channel relationships and launching a number of new products targeted to further enhance the engagement experience. customer on digital and live channels.
For more information on how Actifai provides the right offer for each customer, visit active.ai.
Based on washington d.c., Actifai is a software-as-a-service provider providing cable, media and telecommunications companies with an industry-leading customer engagement platform. The new combination of artificial intelligence, proprietary data and machine learning of the Actifai platform enables suppliers to offer customers the best optimized single offer for satisfaction, conversion and ARPU increase . Serving several leading broadband providers in North America and a growing portfolio of regional carriers, Actifai offers its clients up to 30% conversion improvement, an average ARPU increase of 12% and a 15-30x return on investment. For more information, please visit active.ai.
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