10 data sources to inform your real estate strategy

10 data sources to inform your real estate strategy

The technological revolution has profoundly reshaped the real estate sector. Between artificial intelligence (AI) and machine learning, sophisticated technological advancements are ushering the real estate industry into a new era. However, relevant data could be the most important factor for success in today’s tough housing market.

Data allows real estate professionals to understand the wants and needs of their clients and potential clients. Quality data facilitates more accurate valuations, smarter real estate investments and higher customer satisfaction. Using predictive analytics data, real estate professionals can predict customer behavior, allowing them to approach potential buyers before they begin the process.

As 2023 dawns, the need for relevant, quality data is at an all-time high. More and more housing data sources are becoming available and real estate professionals who want to use leading data sources need to know where to go.

Below, we’ve highlighted ten of the top sources of housing data every real estate professional should know about in the coming year.


CoreLogic, a leading reference data provider, understands how vital data is in today’s competitive marketplace. The company has databases that cover over 99.99% of all properties in the United States and its use of thousands of diverse resources provides users with some of the most relevant information available.

The company’s Homeowner Equity Report, for example, provides a quarterly snapshot of the equity distribution across all US single-family properties with a mortgage. The report includes details for every state and 10 of the major US metros.

CoreLogic’s data richness doesn’t stop there. Recent data shares include the November 2022 US Home Price Insights report and the Q3 Quarterly Mortgage Fraud Brief.

Black Knight

Black Knight is the industry leader in data and analytics. The Monthly Mortgage Monitor report provides real estate professionals with in-depth insight into the housing market. The report includes everything from the national mortgage delinquency rate and refinance candidates per month to repay activity and payment-to-income ratio against 30-year rates.

Additionally, Black Knight’s Originations Market Monitor report breaks down average credit scores by product (including FHA, VA, and conforming loans), market rate indices, metros with the highest share of origination volume and more.


The National Association of Realtors (NAR) produces housing statistics and data at the national, regional and metropolitan level. From housing affordability and pending home sales to home buyer and seller profiles, NAR continually produces data-backed reports and surveys that industry professionals rely on.

In the recent Making NAR Data Work for You presentation, Nar VP of Demographics and Behavioral Insights, Dr. Jessica Lautz, dives into some of the most important data points for real estate professionals in the market. current.

By achieving granularity with housing data, NAR produces some of the highest quality data insights while managing to make the information easily digestible for the real estate audience.

housing cable

With leading media coverage of the real estate industry, HousingWire focuses on the information agents, teams and brokers need to succeed in today’s challenging housing market. Reporters like Logan Mohtashami report daily on the data that matters to real estate professionals.

In a recent article, Mohtashami comments on our slowing inflation growth rate, a positive CPI inflation report, falling 10-year yields and falling mortgage rates. The article then dives into the data, and the HousingWire newsroom regularly distributes the data of interest to real estate professionals.

Additionally, HousingWire presents HousingWire Daily, a podcast that examines the most compelling real estate, mortgage and fintech news reported on HW Media. Hosted by Sarah Wheeler, HousingWire Daily is a fun way for real estate professionals to get the inside scoop on the day’s new trends and hear from industry leaders on what the latest data means for them and their families. clients.

Mohtashami explains what the latest inflation data means for mortgage rates in a recent episode and that’s just a taste of the key data covered each afternoon on HousingWire Daily.

real estate agent.com

Realtor.com’s Real Estate Data Library is free and can be an extremely valuable tool for real estate professionals. The files provided by realtor.com are structured for database use and contain multiple metrics for different geographic levels down to the zip code level.

The data in the realtor.com library is based on the most comprehensive and accurate databases of homes for sale listed by MLS in the industry. By aggregating and analyzing data from hundreds of courses, realtor.com produces hundreds of metrics for multiple markets and curates numbers and trends for reliability and comparability.

With reports that cover everything from quarterly homeownership rates to monthly rental data, weekly housing trends and beyond, realtor.com is a treasure trove of reliable real estate data that every professional in the industry should use.

National Association of Home Builders

The National Association of Homebuilders (NAHB) compiles some of today’s most popular regional and local charts, including permit data, employment information, and new and existing homes sold by region to give industry professionals an overview of what is happening in the housing market.

NAHB recently released an online tool that provides economic and housing statistics for all local homebuilder associations. With this tool, users can easily compare local area stats to state and national numbers.

In addition, NAHB publishes free housing and market data on Housing Economics and subscription-based housing and market data on Housing Economics PLUS. Housing Economics PLUS includes sets of historical and current statistics such as: housing statistics (by region and type of structure), houses sold by region, producer price indices, manufactured houses, characteristics of new houses, vacancy rates and residential absorption, units under construction, value of new construction and more.


By collecting and analyzing data from a combination of government and private sources, City-Data.com is able to produce detailed and informative profiles for every city in the United States. From crime rates to weather, City-Data.com helps real estate professionals focus on a variety of factors on a state-by-state basis.

The site’s interactive data map also helps industry professionals visualize the data they are looking at. Users can target the state, city, county or region they are in and get the data they need.


With the Zillow Home Value Index (ZHVI), real estate professionals can track market trends in a given region and housing type. Zillow publishes ZHVI for all single-family residences, condos/co-ops, and 1, 2, 3, 4, and 5+ bedroom homes.

The ZHVI was built from the ground up by measuring monthly changes in property-level estimates and captures both the level and appreciation of home values ​​across a wide range of geographies and housing types. The index is optimized for timeliness, completeness and visibility, making it a solid choice for real estate professionals.

Fannie Mae

Fannie Mae is a leading source of mortgage financing in every market, every time. With a mission to facilitate equitable and sustainable access to homeownership and affordable rental housing across the country, Fannie Mae is a pillar for reliable data in the real estate industry.

In September, Fannie Mae’s Economics and Strategy Research Group announced the launch of the Fannie Mae Home Purchase Sentiment Index (HPSI). The HPSI was designed to provide distinct signals on the direction of the housing market to help industry professionals and investors make more informed decisions.

“The Fannie Mae Home Purchase Sentiment Index provides the market with a single number to track consumer attitudes focused on the housing market,” said Doug Duncan, senior vice president and chief economist at Fannie Mae.

Prioritizing quality data in 2023 will be a must for real estate professionals. With the help of the data sources above, industry professionals can better understand their customers and help more people achieve their homeownership goals.

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