Viral is vanity: the biggest pitfalls that hurt your social media ROI – ClickZ
Podcast: play in a new window | To download This year has seen some wonderful viral moments for brands. In September 2022, Amtrak tweeted ‘Trains’ and sparked a trend copied by countless others, from Starbucks to Star Wars. One of the best is budget airline Ryanair, whose sarcastic style sees it consistently score high amounts …
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