Snapchat’s big new augmented reality feature is making money for creators
Augmented reality doesn’t really exist yet. But do you know what it is? Facial lenses. Millions of users on Snapchat, Instagram, Zoom, TikTok and countless other apps are already used to pressing a button and having dog ears suddenly attached to their skulls, rainbows shot from their mouths or their makeup subtly – or not …
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